000 00512nam a2200157Ia 4500
008 210716s2004 xx 000 0 und d
020 _a013047066x
041 _aeng
082 _a658.848 ARND
100 _aArnold, David.
245 _aThe mirage of global markets: how globalizing companies can succeed as markets localize.
_bHow globalizing companies can succeed as markets localize.
250 _a1
260 _aNew York
_bPrentice Hall
_c2004
300 _axviii,229
650 _aInternational Marketing
999 _c200656
_d200656