000 00377nam a2200157Ia 4500
008 210716s1995 xx 000 0 und d
020 _a0471180335
041 _aeng
082 _a658.802 COHW
100 _aCohen, William A.
245 _aMarketing Plan.
250 _a2
260 _aNew York
_bJohn Wiley & sons
_c1995
300 _ax,341
650 _aMarketing Planning
999 _c200556
_d200556