| 000 | 00709nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20220307143441.0 | ||
| 008 | 210716s2004 xx 000 0 und d | ||
| 020 | _a8174463941 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a659.13 _22 _bKAZS |
||
| 100 |
_aKazmi, S H H. _922984 |
||
| 245 |
_aAdvertising and sales promotion / _cBy S. H. H. Kazmi and Satish K. Batra. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bExcel Books , _c2004. |
||
| 300 |
_aXx, 633p. ; _c24 cm. |
||
| 650 |
_aAdvertising classification functions and benefits _922985 |
||
| 650 |
_aBrand awareness brand attitudes and feelings _922986 |
||
| 700 |
_aBatra, Satish K. _922987 |
||
| 942 |
_2ddc _cBK _e2nd _k659.13 KAZS |
||
| 999 |
_c200541 _d200541 |
||