000 00435nam a2200157Ia 4500
008 210716s2002 xx 000 0 und d
020 _a8178810719
041 _aeng
082 _a658.827 DASN
100 _aDas, Naveen.
245 _aBrand management: perspectives and practices.
_bPerspectives and practices.
250 _a1
260 _aNew Delhi
_bICFAI University Press
_c2002
300 _ax,188
650 _aBrand Management
999 _c199695
_d199695