000 00453nam a2200169Ia 4500
008 210716s2004 xx 000 0 und d
020 _a8178812436
041 _aeng
082 _a659.1 PARV
100 _aParthasarathy, V.
245 _aAdvertising: concepts and cases.
_bConcepts and cases.
250 _a1
260 _aHyderabad
_bICFAI University Press
_c2004
300 _aviii,169,A11
650 _aAdvertising
700 _aParthasarathy, V.
999 _c199689
_d199689