000 00782nam a2200229Ia 4500
003 OSt
005 20241126145737.0
008 210716s2005 xx 000 0 und d
020 _a8189333011
040 _cAIMIT LIBRARY
041 _aeng
082 _a001.0726588
_21
_bKAMS
245 _aIntegrated marketing communication :
_bintroduction /
_cEdited by Shyam Sunder Kambhammettu.
250 _a1st ed.
260 _aHyderabad :
_bLe Magnus university press ,
_c2005.
300 _aix,218p. ;
_bPB
_c22.3 cm
650 _aMarketing communications and IMC
_9186648
650 _aIMC and the future of marketing
_9186649
650 _aA vision for integrated marketing
_9186650
700 _aKambhammettu, Shyam Sunder., ed.
_9186651
942 _2ddc
_cBK
_e1st
_k001.0726588 KAMS
999 _c199661
_d199661