000 00441nam a2200157Ia 4500
008 210716s1988 xx 000 0 und d
020 _a003071687x
041 _aeng
082 _a659.1 PATC
100 _aPatti, Charles H;Frazer, Charles F.
245 _aAdvertising: a decision making approach.
_bA decision making approach
250 _a1
260 _aNew York
_bThe dryden press
_c1988
300 _axxxi,590
650 _aAdvertising
999 _c199654
_d199654