| 000 | 01305cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 13066289 | ||
| 003 | OSt | ||
| 005 | 20211008154927.0 | ||
| 008 | 030123s2003 nyua b 001 0 eng | ||
| 010 | _a 2003001407 | ||
| 020 | _a0071413634 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHG4028.C4 _bL397 2003 |
| 082 | 0 | 0 |
_a658.15/54 _221 |
| 100 | 1 |
_aLenskold, James. _9996 |
|
| 245 | 1 | 0 |
_aMarketing ROI : _bthe path to campaign, customer, and corporate profitability / _cJames Lenskold. |
| 246 | 3 | _aMarketing 'Return On Investment' | |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2003. |
||
| 300 |
_axiv, 268 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCapital investments _xEvaluation. _9997 |
|
| 650 | 0 |
_aRate of return. _9998 |
|
| 650 | 0 |
_aProfit. _9999 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh042/2003001407.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh031/2003001407.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c199619 _d199619 |
||