000 00450nam a2200157Ia 4500
008 210716s2005 xx 000 0 und d
020 _a8178295075
041 _aeng
082 _a658.812 SETR
100 _aSeth, Rakesh;Seth, Kirti.
245 _aCreating customer delight: the how and why of CRM.
_bHow and why of CRM.
250 _a1
260 _aNew Delhi
_bResponse Books
_c2005
300 _a154
650 _aSales & Distribution Management
999 _c199575
_d199575