| 000 | 00731nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20220303142522.0 | ||
| 008 | 210716s2009 xx 000 0 und d | ||
| 020 | _a9780070080317 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _21 _bSHAK |
||
| 100 |
_aShah, Kruti. _922529 |
||
| 245 |
_aAdvertising and promotions : _ban IMC perspective / _cBy Kruti Shah and Alan Dsouza. |
||
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Publishing Company Ltd , _c2009. |
||
| 300 |
_aXxx, 987p. ; _c24 cm. |
||
| 650 |
_aUnderstanding integrated marketing communication _922530 |
||
| 650 |
_aBudgets objectives and evaluation _922531 |
||
| 700 |
_aDsouza, Alan. _922532 |
||
| 942 |
_2ddc _cBK _e1st _k659.1 SHAK |
||
| 999 |
_c199571 _d199571 |
||