| 000 | 00691nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20241203103030.0 | ||
| 008 | 210716s2004 xx 000 0 und d | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _21 _b ICFA |
||
| 245 | _aCase studies in brand management / | ||
| 250 | _a1st ed. | ||
| 260 |
_aHyderabad ; _bICFAI centre for management research , _c2004. |
||
| 300 |
_a311p. ; _bPB _c28 5 cm |
||
| 440 | _vI | ||
| 500 | _aVolume-I | ||
| 650 |
_aThe birth growth death and revival of a cult brand _9187389 |
||
| 650 |
_aThe making of a global brand _9187390 |
||
| 650 |
_aManaging an umbrella brand _9187391 |
||
| 942 |
_2ddc _cBK _e1st _k658.827 ICFA |
||
| 999 |
_c199549 _d199549 |
||