| 000 | 00712nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20220317115246.0 | ||
| 008 | 210716s2008 xx 000 0 und d | ||
| 020 | _a9780070667082 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.848 _24 _bJOHJ |
||
| 100 |
_aJohansson, Johny K. _924031 |
||
| 245 |
_aGlobal marketing : _bforeign entry local marketing and global management / _cBy Johny K Johnsson. |
||
| 250 | _a4th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Publishing Company Ltd , _c2008. |
||
| 300 |
_aXviii, 648p. ; _c24 cm. |
||
| 650 |
_aLocal marketing in new growth markets _924032 |
||
| 650 |
_aGlobal segmentation and positioning _924033 |
||
| 942 |
_2ddc _cBK _e4th _k658.848 JOHJ |
||
| 999 |
_c199434 _d199434 |
||