000 00777nam a2200229Ia 4500
003 OSt
005 20220614114841.0
008 210716s2002 xx 000 0 und d
020 _a9812548718
040 _cAIMIT LIBRARY
041 _aeng
082 _a658.83
_28
_bCHUG
100 _aChurchill, Gilbert A.
_942202
245 _aMarketing research :
_bmethodological foundations /
_cBy Gilbert A. Churchill and Dawn Iacobucci.
250 _a8th ed.
260 _aNew Delhi :
_bThomson south western ,
_c2002 .
300 _axxvi, 1006p. ;
_c25 cm.
650 _aMarketing research the research process and problem definition
_942203
650 _aDesign data collection method and forms
_942204
700 _aIacobucci, Dawn.
_942205
942 _2ddc
_cBK
_e8th
_k658.83 CHUG
999 _c199356
_d199356