| 000 | 00523nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s2003 xx 000 0 und d | ||
| 020 | _a0070598371 | ||
| 041 | _aeng | ||
| 082 | _a658.8 BONJ | ||
| 100 | _aBonis, J Nicholas De;Balinski, Eric;Allen, Phil. | ||
| 245 |
_aValue-based marketing for bottom-line success: 5 steps to creating customer value. _b5 steps to creating customer value. |
||
| 250 | _a1 | ||
| 260 |
_aNew Delhi _bTata Mc Graw Hill Publishing Company _c2003 |
||
| 300 | _axix,245 | ||
| 650 | _aMarketing | ||
| 999 |
_c199306 _d199306 |
||