000 00382nam a2200157Ia 4500
008 210716s2004 xx 000 0 und d
020 _a9971513900
041 _aeng
082 _a658.8 AAKD
100 _aAaker, David A.
245 _aStrategic market management.
250 _a6
260 _aNew Delhi
_bJohn Wiley and Sons
_c2004
300 _axiv,338
650 _aMarketing
999 _c199303
_d199303