| 000 | 00445nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s2004 xx 000 0 und d | ||
| 041 | _aeng | ||
| 082 | _a658.827 RIVS | ||
| 100 | _aRivkin, Steve; Sutherland, Fraser. | ||
| 245 |
_aMaking of a name: inside story of the brands we buy. _bInside story of the brands we buy. |
||
| 250 | _a1 | ||
| 260 |
_aNew Delhi _bOxford University Press _c2004 |
||
| 300 | _ax,275 | ||
| 650 | _aBrand Management | ||
| 999 |
_c199268 _d199268 |
||