| 000 | 00823nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20220303105306.0 | ||
| 008 | 210716s2005 xx 000 0 und d | ||
| 020 | _a9780070581944 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _26 _bBELG |
||
| 100 |
_aBelch, George E. _922475 |
||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cBy George E. Belch and Michael A. Belch. |
||
| 250 | _a6th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Publishing Company Ltd , _c2005. |
||
| 300 |
_aXxvi, 779p. ; _c27.5 cm. |
||
| 650 |
_aIntegrated marketing program situation analysis _922476 |
||
| 650 |
_aObjectives and budgeting for integrated marketing communications programs _922477 |
||
| 700 |
_aBelch, Michael A. _922478 |
||
| 942 |
_2ddc _cBK _e6th _k659.1 BELG |
||
| 999 |
_c199240 _d199240 |
||