000 00374nam a2200157Ia 4500
008 210716s2002 xx 000 0 und d
020 _a8178081229
041 _aeng
082 _a658.82 BLYJ
100 _aBlythe, Jim.
245 _aMarketing communications.
250 _a1
260 _aNew Delhi
_bPearson Education
_c2002
300 _axi,252
650 _aMarketing
999 _c199166
_d199166