| 000 | 00450nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s1990 xx 000 0 und d | ||
| 020 | _a02051233015 | ||
| 041 | _aeng | ||
| 082 | _a658.801 KERR | ||
| 100 | _aKerin, Roger A; Mahajan, Vijay; Varadarajan, P Rajan. | ||
| 245 | _aContemporary perspectives on strategic market planning. | ||
| 250 | _a1 | ||
| 260 |
_aBoston _bAllyn and Bacon _c1990 |
||
| 300 | _ax,453 | ||
| 650 | _aMarketing Strategy | ||
| 999 |
_c198968 _d198968 |
||