000 00437nam a2200157Ia 4500
008 210716s1991 xx 000 0 und d
020 _a9780675206471
041 _aeng
082 _a658.802 HISR
100 _aHisrich, Robert D;Peters, Michael P.
245 _aMarketing decisions for new and mature products.
250 _a2
260 _aNew York
_bMac Millan Publishing Company
_c1991
300 _axiv,516
650 _aMarketing
999 _c198907
_d198907