000 00677nam a2200205Ia 4500
005 20250307160526.0
008 210716s2000 xx 000 0 und d
020 _a8173711119
040 _cAIMIT LIBRARY
041 _aeng
082 _a658.406
_21
_bHOEL
100 _aHoecklin, Lisa Adent.
_9197902
245 _aManaging cultural differences for competitive advantage /
_cBy Lisa Adent Hoecklin.
250 _a1st ed.
260 _aHyderabad :
_bUniversities Press ;
_c2000.
300 _ax,138p. ;
_bPB
_c24 cm.
650 _aAdvertising across cultures
_9197903
650 _aStrategic value of cultural differences
_9197904
942 _2ddc
_cBK
_e1st ed.
_k658.406 HOEL
999 _c198893
_d198893