| 000 | 00778nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220304153301.0 | ||
| 008 | 210716s2003 xx 000 0 und d | ||
| 020 | _a8120324501 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _22 _bCLOK |
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| 100 |
_aClow, Kenneth E. _922780 |
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| 245 |
_aIntegrated advertising promotion and marketing communications / _cBy Kenneth E. Clow and Donald Baack. |
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| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bPrentice Hall of India PVt Ltd , _c2003. |
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| 300 |
_aXxvii, 538p. ; _c27.5 cm. |
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| 650 |
_aPublic relations regulations and sponsorship programs _922781 |
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| 650 |
_aEvaluating an integrated marketing program _922782 |
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| 700 |
_aBaack, Donald. _922783 |
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| 942 |
_2ddc _cBK _e2nd _k659.1 CLOK |
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| 999 |
_c198869 _d198869 |
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