000 00393nam a2200157Ia 4500
008 210716s1997 xx 000 0 und d
020 _a0256214395
041 _aeng
082 _a658.8104 LEHD
100 _aLehmann, Donald R;Winer, Russell S.
245 _aProduct management.
250 _a1
260 _aNew York
_bMc Graw Hill
_c1997
300 _axix,460,i-14
650 _aMarketing
999 _c198759
_d198759