000 00500nam a2200157Ia 4500
008 210716s1998 xx 000 0 und d
020 _a032100194X
041 _aeng
082 _a658. 8020285 LILG
100 _aLilien, Gary L;Rangaswamy, Arvind.
245 _aMarketing engineering: computer-assisted marketing analysis and planning.
_bComputer-assisted marketing analysis and planning.
250 _a1
260 _aNew York
_bAddison Wesley
_c1998
300 _axvii,350
650 _aMarketing
999 _c198744
_d198744