| 000 | 00446nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s1998 xx 000 0 und d | ||
| 020 | _a9780023794247 | ||
| 041 | _aeng | ||
| 082 | _a658.802 MCDW | ||
| 100 | _aMcdonald, William J. | ||
| 245 |
_aCases in strategic marketing management: an integrated approach. _bIntegrated approach. |
||
| 250 | _a1 | ||
| 260 |
_aNew Jersey _bPrentice Hall _c1998 |
||
| 300 | _aviii,352 | ||
| 650 | _aMarketing | ||
| 999 |
_c198726 _d198726 |
||