| 000 | 00881nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20220303101610.0 | ||
| 008 | 210716s2005 xx 000 0 und d | ||
| 020 | _a9780070144965 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _27 _bBELG |
||
| 100 |
_aBelch, George E. _922465 |
||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cBy George E. Belch, Michael A. Belch and Keyoor Purani. |
||
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Publishing Company Ltd , _c2005. |
||
| 300 |
_aXxxiii, 1075p. ; _c24 cm. |
||
| 650 |
_aDeveloping the integrated marketing communications program _922466 |
||
| 650 |
_aEstablishing objectives and budgeting for the promotional program _922467 |
||
| 700 |
_aBelch, Michael A. _922468 |
||
| 700 |
_aPurani, Keyoor. _922469 |
||
| 942 |
_2ddc _cBK _e7th _k659.1 BELG |
||
| 999 |
_c198598 _d198598 |
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