000 00458nam a2200145Ia 4500
008 210716s1990 xx 000 0 und d
020 _a0205124313
041 _aeng
082 _a658.8 SCHW
100 _aSchoell, William F; Guiltinan, Joseph P.
245 _aTransparency masters for marketing: contemporary concepts and practices.
_bContemporary concepts and practices.
250 _a4
260 _aBoston
_bAllyn and Bacon
_c1990
650 _aMarketing
999 _c198595
_d198595