| 000 | 00781nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20220228145513.0 | ||
| 008 | 210716s2005 xx 000 0 und d | ||
| 020 | _a0070603480 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.8104 _24 _bLEHD |
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| 100 |
_aLehmann, Donald R. _922134 |
||
| 245 |
_aProduct management / _cBy Donald R. Lehmann and Russell S. Winer. |
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| 250 | _a4th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Publishing Company Ltd , _c2005. |
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| 300 |
_aXvi, 494p. ; _c24 cm. |
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| 650 |
_aFinancial analysis for product management _922135 |
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| 650 |
_aCategory attractiveness analysis _922136 |
||
| 650 |
_aMarket potential and sales forecasting _922137 |
||
| 700 |
_aWiner, Russell S. _922138 |
||
| 942 |
_2ddc _cBK _e4th _k658.8104 LEHD |
||
| 999 |
_c198572 _d198572 |
||