000 00488nam a2200157Ia 4500
008 210716s1995 xx 000 0 und d
020 _a1556238096
041 _aeng
082 _a658.84 BATR
100 _aBatra, Rajeev.
245 _aThe new direct marketing: how to implement a profit driven database marketing strategy.
_bHow to implement a profit driven database marketing strategy
250 _a2
260 _aNew York
_bIrwin
_c1995
300 _axiv,493
650 _aMarketing
999 _c198419
_d198419