000 00436nam a2200157Ia 4500
008 210716s1992 xx 000 0 und d
020 _a0471547468
041 _aeng
082 _a658.8 DALD
100 _aDalrymple, Douglas J;Parsons, Leonard J;Jeannet, Jean-Pierre.
245 _aCases in marketing management.
250 _a1
260 _aNew York
_bJohn Wiley & sons
_c1992
300 _ax,597
650 _aMarketing Management
999 _c198231
_d198231