000 00456nam a2200145Ia 4500
008 210716s9999 xx 000 0 und d
020 _a8120402316
041 _aeng
082 _a658.802 MASO
100 _aMascarenhas, Oswald A J.
245 _aNew product development: its marketing research and management.
_bits marketing research and management.
260 _aNew Delhi
_bOxford & IBH publishing co. ltd
300 _axiv,323
650 _aMarketing
999 _c198222
_d198222