000			00391nam a2200157Ia 4500
008			210716s2005 xx 000 0 und d
020			_a8129707128
041			_aeng
082			_a658.802 PRAC
100			_aPrahalad, C K.
245			_aFortune at the bottom of the pyramid.
250			_a1
260			_aNew Delhi _bPearson Education _c2005
300			_axvii,401
650			_aMarketing
999			_c198127 _d198127