| 000 | 00641nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20220607094153.0 | ||
| 008 | 210716s2004 xx 000 0 und d | ||
| 020 | _a8125914277 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _21 _bMOOY |
||
| 100 |
_aMoorthi, Y L R. _940716 |
||
| 245 |
_aBrand management : _bthe Indian context / _cBy Y L R Moorthi. |
||
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bVikas Publishing House Pvt Ltd , _c2004 . |
||
| 300 |
_axi, 171p. ; _c24 cm. |
||
| 650 |
_aCustomer based brand equity _940717 |
||
| 650 |
_aBuilding brand personality _940720 |
||
| 942 |
_2ddc _cBK _e1st _k658.827 MOOY |
||
| 999 |
_c198070 _d198070 |
||