000 00388nam a2200157Ia 4500
008 210716s2004 xx 000 0 und d
020 _a1861976054
041 _aeng
082 _a658.827 RIEA
100 _aRies, Al; Ries, Laura.
245 _a22 immutable laws of branding.
250 _a1
260 _bProfile Books Ltd
_c2004
300 _aviii,180
650 _aBrand Management
999 _c198062
_d198062