| 000 | 00789nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20220215142402.0 | ||
| 008 | 210716s2003 xx 000 0 und d | ||
| 020 | _a9788177223767 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.804 _22 _bCLOK |
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| 100 |
_aClow, Kenneth E. _919965 |
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| 245 |
_aServices Marketing : _boperation, management and strategy / _cBy Kenneth E. Clow and David L. Kurtz. |
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| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bBiztantra , _c2003. |
||
| 300 |
_aXii, 460p. ; _c27 cm. |
||
| 650 |
_aDeveloping an integrated communications program _919966 |
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| 650 |
_aManaging supply demand and productivity _919967 |
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| 650 |
_aCompetitive marketing strategies _919968 |
||
| 700 |
_aKurtz, David L. _919969 |
||
| 942 |
_2ddc _cBK _e2nd _k658.804 CLOK |
||
| 999 |
_c198047 _d198047 |
||