000 00406nam a2200157Ia 4500
008 210716s2002 xx 000 0 und d
020 _a0415208114
041 _aeng
082 _a658.802 PROT
100 _aProctor, Tony.
245 _aStrategic marketing: an introduction.
_bIntroduction.
250 _a1
260 _aNew York
_bRoutledge
_c2002
300 _axvii,318
650 _aMarketing Strategy
999 _c198020
_d198020