| 000 | 00702nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20220607101339.0 | ||
| 008 | 210716s2003 xx 000 0 und d | ||
| 020 | _a8125913084 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bKUMS _22 |
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| 100 |
_aKumar, S Ramesh. _940744 |
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| 245 |
_aManaging Indian brands : _bmarketing concepts and strategies / _cBy S Ramesh Kumar. |
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| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bVikas Publishing House , _c2003 . |
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| 300 |
_axii, 356p. ; _c23.5 cm. |
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| 650 |
_aConsumer decision making and marketing support _940745 |
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| 650 |
_aRole of marketing planning in a changing environment _940760 |
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| 942 |
_2ddc _cBK _e2nd _k658.827 KUMS |
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| 999 |
_c198018 _d198018 |
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