| 000 | 00456nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s2001 xx 000 0 und d | ||
| 020 | _a0071362932 | ||
| 041 | _aeng | ||
| 082 | _a658.827 DALD | ||
| 100 | _aD'Alessandro,David F. | ||
| 245 |
_aBrand Warfare; 10 rules for building the killer brand. _b10 rules for building the killer brand. |
||
| 250 | _a1 | ||
| 260 |
_aNew York _bMcGraw Hill _c2001 |
||
| 300 | _axvii,185 | ||
| 650 | _aBrand Management | ||
| 999 |
_c197997 _d197997 |
||