000 00479nam a2200157Ia 4500
008 210716s2003 xx 000 0 und d
020 _a0074624016
041 _aeng
082 _a658.827 SENS
100 _aSengupta, Subroto.
245 _aBrand positioning: strategies for competitive advantage.
_bStrategies for competitive advantage.
250 _a1
260 _aNew Delhi
_bTata McGraw Hill Publishing Company Ltd
_c2003
300 _ax,299
650 _aBrand Management
999 _c197971
_d197971