| 000 | 00772nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220212115930.0 | ||
| 008 | 210716s2002 xx 000 0 und d | ||
| 020 | _a9780070620186 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _215 _bPERW |
||
| 100 |
_aPerreault, William D. _919571 |
||
| 245 |
_aBasic marketing: _bglobal managerial approach / _cBy William D Perreault and E Jerome Mccarthy. |
||
| 250 | _a14th ed. | ||
| 260 |
_aNew Delhi : _bTata Mc Graw Hill Publishing Company , _c2002. |
||
| 300 |
_aXxxii, 815p. ;G-12 ; _c24 cm. |
||
| 650 |
_aMarketing strategy planning _919572 |
||
| 650 |
_aBehavioral dimensions of the consumer market _919573 |
||
| 700 |
_aMccarthy, E Jerome. _919574 |
||
| 942 |
_2ddc _cBK _e14th _k658.8 PERW |
||
| 999 |
_c197966 _d197966 |
||