000 00443nam a2200157Ia 4500
008 210716s2003 xx 000 0 und d
020 _a0070474265
041 _aeng
082 _a659.1 PARM
100 _aParameswaran, M G.
245 _aBrand building advertising: concepts and cases.
_bConcepts and cases.
250 _a1
260 _aNew Delhi
_bTata McGraw Hill Publishing Company Ltd
_c2003
300 _a212
650 _aAdvertising
999 _c197940
_d197940