| 000 | 00514nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s2003 xx 000 0 und d | ||
| 020 | _a0070474095 | ||
| 041 | _aeng | ||
| 082 | _a658.8342 PARM | ||
| 100 | _aParameswaran, M G. | ||
| 245 |
_aUnderstanding consumers: building powerful brands using consumer research. _bBuilding powerful brands using consumers research |
||
| 250 | _a1 | ||
| 260 |
_aNew Delhi _bTata McGraw Hill Publishing Company Ltd _c2003 |
||
| 300 | _axiii,234 | ||
| 650 | _aConsumer Behavior | ||
| 999 |
_c197871 _d197871 |
||