000 00904nam a2200253Ia 4500
005 20230710155011.0
008 210716s2009 xx 000 0 und d
020 _a9788120309616
040 _cAIMIT LIBRARY
041 _aeng
082 _a658.83
_26
_bTULD
100 _aTull, Donald S
_9126317
245 _aMarketing research:
_bmeasurement and method /
_cBy Donald S Tull and Del I Hawkins
250 _a6th ed.
260 _aNew Delhi:
_bPHI Learning Pvt Ltd.,
_c2009.
300 _axviii,863,I-26 p. ;
_bPB:
_c23.5 cm
650 _aThe Nature of Marketing Research
_9126318
650 _aThe Sources of Research Data
_9126319
650 _aMeasurement Techniques in Marketing Research
_9126320
650 _aSampling and Data Analysis
_9126321
650 _aMarketing Research Reports and Ethical Issues
_9126322
700 _aHawkins, Del I.
_9126323
942 _2ddc
_cBK
_e6th
_k658.83 TULD
999 _c197693
_d197693