000 00439nam a2200157Ia 4500
008 210716s2004 xx 000 0 und d
020 _a8121916976
041 _aeng
082 _a658.8 PILR
100 _aPillai, R S N;Bagavathi.
245 _aModern marketing: principles and practices.
_bPrinciples and practices.
250 _a1
260 _aNew Delhi
_bS Chand and Company Ltd
_c2004
300 _aviii, 401
650 _aMarketing
999 _c197680
_d197680