| 000 | 00662nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20220210113948.0 | ||
| 008 | 210716s2004 xx 000 0 und d | ||
| 020 | _a8178086549 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _211 _bKOTP |
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| 100 |
_aKotler, Philip. _918933 |
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| 245 |
_aMarketing management / _cBy Philip Kotler. |
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| 250 | _a11th ed. | ||
| 260 |
_aNew Delhi : _bPearson Education , _c2004. |
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| 300 |
_aXxix, 706p. ;I6 ; _c25.5 cm. |
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| 650 |
_aDeveloping market strategies _918934 |
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| 650 |
_aManaging advertising sales promotion public relations and direct marketing _918935 |
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| 942 |
_2ddc _cBK _e11th _k658.8 KOTP |
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| 999 |
_c197466 _d197466 |
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