000 00409nam a2200157Ia 4500
008 210716s2014 xx 000 0 und d
020 _a9788126544387
041 _aeng
082 _a658.802 GENS
100 _aGenco, Stephen J; Pohlmann, Andrew P; Steidl, Peter.
245 _aNeuromarketing for dummies.
250 _a1
260 _aNew Delhi
_bWILEY
_c2014
300 _axiv,392
650 _aMarketing
999 _c197304
_d197304