000 00443nam a2200157Ia 4500
008 210716s2013 xx 000 0 und d
020 _a9781481900300
041 _aeng
082 _a658.802 SORS
100 _aSorger, Stephan.
245 _aMarketing analytics: strategic models and metrics.
_bStrategic models and metrics.
250 _a1
260 _aCalifornia
_bAdmiral press
_c2013
300 _ax,488
650 _aGeneral Management
999 _c197086
_d197086