| 000 | 00472nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s2010 xx 000 0 und d | ||
| 020 | _a9788184893847 | ||
| 041 | _aeng | ||
| 082 | _a658.8 BLAR | ||
| 100 | _aBlattberg, Robert C; Kim, Byung-Do; Neslin, Scott A. | ||
| 245 |
_aDatabase marketing: analyzing and managing customers. _bAnalyzing and managing customers. |
||
| 250 | _a1 | ||
| 260 |
_aNew Delhi _bSpringer _c2010 |
||
| 300 | _axxiv,871 | ||
| 650 | _aMarketing | ||
| 999 |
_c195564 _d195564 |
||