| 000 | 00727nam a2200217Ia 4500 | ||
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| 005 | 20220215145540.0 | ||
| 008 | 210716s2015 xx 000 0 und d | ||
| 020 | _a9788126548620 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.802 _21 _bWINW |
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| 100 |
_aWinston, Wayne L. _919992 |
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| 245 |
_aMarketing analytics : _bdata driven techniques with microsoft excel / |
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| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bWILEY , _c2015. |
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| 300 |
_aXxx, 690p. ; _c23.5 cm. |
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| 650 |
_aRatio to moving average forecasting method _919993 |
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| 650 |
_aRFM analysis and optimizing direct mail campaigns _919994 |
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| 650 |
_aCalculating lifetime customer value _919995 |
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| 942 |
_2ddc _cBK _e1st _k658.802 WINW |
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_c195186 _d195186 |
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