000			01304nam a2200373Ia 4500
005			20230710142932.0
008			210716s2015 xx 000 0 und d
020			_a9789351197751
040			_cAIMIT LIBRARY
041			_aeng
082			_a658.83 _21 _bSATP
100			_aSathyapriya, P. _9126234
245			_aMarketing research / _cBy P Sathyapriya
250			_a1st ed.
260			_aNew Delhi : _bBiztantra, _c2015.
300			_axx,242p. ; _bPB : _c23.5 cm.
650			_aMarketing Research _9126235
650			_aMarketing Research Process _9126236
650			_aResearch Design _9126237
650			_aSampling Design _9126238
650			_aData Collection Methods _9126239
650			_aMeasurement Scaling _9126240
650			_aField work and Data Preparation _9126241
650			_aIntroduction to SPSS _9126242
650			_aBasic Data Analysis _9126243
650			_aEstablishing Hypothesis and Testing _9126244
650			_aDetermining Association among Variables _9126245
650			_aDetermining Dependent Independent Relationship _9126246
650			_aDecision Making Models _9126247
650			_aData Reduction Techniques _9126248
650			_aBrand Positioning Methods _9126249
650			_aQualitative Approaches _9126250
942			_2ddc _cBK _e1st _k658.83 SATP
999			_c195152 _d195152